Top 5 Beauty Retail Apps in Chile Q2 2021 Performance

In the second quarter of 2021, the top beauty retail applications in Chile exhibited varied performance trends. This analysis, based on data from Sensor Tower, provides insights into weekly downloads and active user metrics for the top 5 apps in this category.

Natura (Oficial) saw consistent weekly downloads ranging from approximately 2.6K to 3.9K. The app's weekly active users remained relatively stable, fluctuating between 14.9K and 17K, peaking at 16.9K in late May.

Alisha Perfumes experienced a notable surge in downloads mid-quarter, particularly in the week of June 14, where downloads reached nearly 4K. However, the app's downloads were otherwise inconsistent, with some weeks recording as low as single digits.

Think Dirty – Shop Clean had a significant spike in both downloads and active users in mid-April, with downloads reaching 2.7K and active users peaking at 2.4K. Following this peak, downloads and active users saw a gradual decline, with the app ending the quarter with minimal weekly downloads and around 288 active users.

RD Perfumes also showed fluctuating download numbers, peaking at approximately 1.7K in the last week of June. The app had a few weeks with minimal downloads, indicating an inconsistent user acquisition trend throughout the quarter.

BEAUTY BAY maintained a relatively low but steady download rate, with a peak of 281 downloads in mid-April. The app's active users showed a downward trend over the quarter, starting at 1K and ending at around 871 active users.

For more detailed insights and further data, visit Sensor Tower.